Traditionally, the term “market” refers back to the location in which prospective buyers & sellers meet for exchange of goods & services. Marketplace is the very common phrase,known to all, but depending upon the quantity of goods handled, there are wholesale marketplace & retail markets.
In the modern concept sense the time period “market” has a broader meaning. It refers back to the sets / collection of actual or potential consumers of a products & services the wholesale formula review.
There are various categories of the marketing and advertising, but there are two main segment, first being the regular marketing and advertising & second, being the electronic advertising. In this article, we will discuss about these methods in details.
01) Common Marketing
Conventional advertising refers to any type of promotions, advertising or publicity,which are generally used by the companies/ business entities for a longer period, & that has a proven success rate.
In old times, advertising was defined as the flow of goods & services from producers to consumers. This is a product oriented definition of internet marketing. The producer concentrate only on the products that what they can produce / manufacture, & need of consumers are not taken into the consideration.
Methods of common techniques include print advertisement, such as newsletters, billboards, newspapers ads. Other forms are television, commercials, radio -broadcasting advertising about the product or service of any company.
NEED OF Electronic Internet marketing
Since the technology is advancing in now-a-days, that demands the change in everything. The electronic marketing and advertising is a part of the computerisation. Talking for about 20 years back, there was no computers, no mobile phones & of course, no internet connection. But as the technology grows, after some time mobiles phones & computers are introduced into the life of human being. After some more time, internet facilities got introduced, which bring about the electronic revolution. Examples of the electronic internet marketing includes the websites, social media networks, emails are the common. The digital marketing and advertising is similar to conventional one but by using the digital devices & information technology. It is Faster, reliable & easy to find medium & therefore accepted worldwide.
02) Electronic Marketing and advertising
Digital advertising is a broad time period that refers the internet marketing through the online medium like search engines,websites, social media networks & emails.Electronic advertising and marketing is sometimes also called the online or internet advertising and marketing.